Hey you – welcome to my shop! My name is Divya (it means divine!) and ‘The Merrygold Project’ is where I combine my love for crafting with my love for creative writing!

❤ Why I started my Etsy shop
I believe that we all have a little girl in us who just wants to be set free - free to paint, sing, laugh or to just dance with joy! But somewhere along the way we forget about her and lose ourselves in the daily grind.
I didn't want to do that anymore - instead, I wanted to make time for that inner child in me by creating beautiful things and show some light to those creative ideas floating inside my head. And that is how this Etsy shop was born ✦

❤ What the name of my shop means
I love the Japanese concepts of ‘Wabi-Sabi’ which looks at the beauty in imperfection & ‘Kintsugi’ which is the art of repairing broken pottery pieces with gold. At a low point in my life, they reminded me that we’re all broken, but if we try to heal ourselves with the ‘gold’ in our lives, then we’re going to come out stronger and better than ever before. For me, that ‘gold’ was in making time for the things I loved and so I decided to name my shop ‘The Merrygold Project’.

❤ Why I want you to experience designs from The Merrygold Project
As I mentioned earlier, I wanted The Merrygold Project to heal the broken pieces in me, but also I wanted it to heal the brokenness in YOU, my gorgeous new friend.
Every new design I create takes me one step closer to my highest self and acts like the ‘gold’ which is slowly healing my cracks. And as my designs make their way to you, they’ll add some beauty to your life too. You may not notice it at first, but as you make time to put yourself first and to create meaningful memories with the people you love, the world outside will start to feel like a better place. As you keep making time for the things that matter to you, you’ll slowly start to feel whole again.
You may still feel a little broken, a little scarred but you’ll be healed with gold - stronger, tougher and prettier than ever before!

So if you do choose to allow my designs to come into your life, and join me in The Merrygold Project then I would love to know how they made you feel. You can connect with me on
Instagram - https://www.instagram.com/themerrygoldproject/
Email - divya [!at] themerrygoldproject.com

I would love to know your feedback and if you have any suggestions for what you’d like me to create next then feel free to drop me a DM or an email. Hope to talk to you soon.

Love & Gold,
Divya